SEO laws and best practices change every year so here are some SEO advices for best results in 2019. Does your audience prefer text? Images? Video? Audio. Knowing this will all be more important than ever in 2019, according to our experts. â€œYou need to understand what someone is expecting to find when they query a word or phrase and you need to give them the answer in the simplest way possible,â€ said Mindy Weinstein CEO of Market Mindshift. Motoko Hunt, president of AJPR, agreed, adding that the interests, tastes, and preferences of your audience can change more quickly than you think.
Thereâ€™s a marketing theory called the â€œBlue Ocean Strategyâ€ which argues that companies achieve greater success by seeking out uncontested market space rather than fighting head-to-head with competitors. (Competing in clear blue waters rather than shark-filled, bloody waters. You get the idea.) This is an important tenet of SEO. The more crowded the field, the harder it is to get noticed. If you want to rank higher in the SERPs, itâ€™s to your benefit to look beyond what your competitors are doing and seek out new topics that havenâ€™t been explored. Sites like Google Trends or BuzzSumo are your friend, here. To illustrate this idea, below we compare the interest in the terms â€œcontent marketing 2018â€ and â€œcontent marketing 2019â€. Obviously, everyoneâ€™s talking about 2018 content marketing IN 2018â€”but there arenâ€™t many indexed pages covering the 2019 strategies midway through the year. As 2019 approaches and the gap shrinks, more people start talking about it.
WordPress SEO tip : The growth of social media in recent years has created a new and profitable channel for WordPress SEO. Even without struggling, you can see the great traffic potential of social media. It also gives you the chance to build a community around your brand and/or products. Search engines are using brand and content mentions to determine ranking. The reason behind this approach is simple: If more people like, retweet, pin, stumble etc your content, it must be valuable and vice versa. Be careful with social media though. You want to open up two-way communication as opposed to talking at your prospects. You need people to engage with your brand to â€œâ€¦improve the pass-along value and online word of mouth.â€ Use social media to create your own audience, and work hard to drive conversation and user engagement. The more the mentions, the better.
Practical tip: Mark up your content in the best possible way. Here you have different possibilities at your disposal, the main one being Googleâ€™s own website at schema.org. Who speaks today of â€œsearch engine optimizationâ€ is actually anachronistic. After all, we do not optimize for search engines, but for users of search engines and websites. For this reason, the user experience plays an increasingly important role. The following starting points for OnPage optimization should therefore also be on your to-do list in 2019: Loading speed: With tools like gtmetrix you can check the loading times of your web pages. You can also use the free PageSpeed tool from Google to measure the performance of your site. We have created a guide for you how you can optimize the loading time of your page.
The anchor texts that would be used by our team for niche sites would be of top quality and there would be no chance for rejections when crawling takes place. PBN services and link building services are of paramount importance in SEO building. Many websites fight with each other to get good rankings. The quality of the content along with the superior back links generates more traffic. Read more info on SEO packages.