Best explainer videos providers? Effective characterization and generating empathy are two surefire ways to make your marketing videos shine in your audience’s eyes, and marketing cartoons have them in spades. Animation allows you to craft and customize your video’s protagonists to a T, which means that you can tailor-make characters that help viewers see themselves reflected on. From character’s aesthetics to looks, behaviors, and even attitudes, marketing cartoons give you all the tools to help viewers feel represented. Which, at the same time, goes a long way to make your pieces even more appealing, engaging, and memorable – generating empathy and projecting the feel that you truly understand your audience’s problems and care to help them solve them (more on this later!)
Before looking at do’s and don’ts for a productive and worthwhile explainer video, one should first understand how to make an explainer video. How to make an explainer video? Writing a script : Making an animated explainer video is started by writing an elaborate script. The script must target customers’ needs and finds out how to address them. It’s important that companies do their research first. After completing the writing of the script, the next step is recording voiceovers. A professional voiceover should suit the tone of the brand and audience of the company.
As a result of this, businesses today are leveraging 2D animation services and video content as a tool within their marketing strategy. A medium that is easy to consume and share, 2d animated videos are everywhere on social media, with brands making use of it for various purposes. These include: Whiteboard Animation Video to exhibit their work process, Explainer videos for product/service launch, Teaser video as a pre-launch strategy for a new product or service. See even more information on #animation video.
What is Video Marketing? Video marketing is simply the use of video for business marketing, be it directly or indirectly. This can mean using video content as a marketing tool to attract followers, raise awareness about your brand or product, drive leads to your site, or generate greater sales. Video content can be hosted on owned platforms such as your website, blog, or social media platforms, as well as third-party sites such as Wistia, YouTube, or Vimeo.
The roots of corporate animation: Everyone knows about Walt Disney and the birth of animated storytelling. Entertainment is a powerful marketing tool, and people will watch a good story even when it has a commercial theme. So, business animation is a natural outgrowth from early cartoons with simple storylines. For example, look at this high-converting sales clip: The smiling, lovable characters are far more effective than human salespeople when it comes to ROI. That’s the magic of animated videos. Discover more info at #animation video.