Web design Denver? Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.
Writing an eBook is an excellent way to entice more sign-ups. So, offer free eBooks to anyone who will sign-up willingly; thus, you can have more subscribers fast. You can either work with a ghostwriter or can use existing content to create an original book. We have seen a massive increase in the popularity of Instagram and are becoming the first go-to place to get information. Therefore, try to take advantage of its popularity, add appealing images, and include a clickable link to your opt-in. If it gets viral, you can have many sign-ups. You have to understand the difference between giving too much information and just delivering the right information. So, instead of adding too many files on your landing page, only deliver the right information, leading people to sign up.
Building a relationship and positive synergy is an absolute must. Knowing your business in and out and then creating solutions together is not only the best way, it’s the only way. Communication, processes, and deadlines are something we thrive off of. Anything we can do to make your business marketing efforts more efficient will be implemented. We always want to achieve your goals and KPIs. We know that each business is unique and requires different strategies depending on what stage of the business life cycle you’re in. The ability to provide unique content for your unique business is always a main focus. We’ll be sure to come up wtih creative solutions to help you stand out. See more info at https://www.brandbuddyllc.com/marketing-consultant-denver.
NAP Citations: As you can see from the above image, citation signals account for 13% of the ranking factors. For anyone unfamiliar with citations, they are online references of your business in relevant directories around the web. And NAP stands for Name, Address and Phone Number. The more consistent NAP citations you have for your business, the more are the local SEO benefits. But, keep in mind that inaccurate or inconsistent citations are likely to negatively affect your local SEO. If you have done citations in the past that may seem to be inconsistent, get a citation audit done through a professional to fix the NAP variations.
Create Content Based on Local News Stories or Events: There’s nothing quite like authoring content that speaks or relates directly to a local issue to grab your local customers’ attention. Writing blog posts around local news stories, activities, or events; Creating videos about local charities or causes that your business supports; Setting up location-specific webpages on your website with high-quality local content if you serve different parts of a region. Let’s say you’re a local real estate business. You can create different pages, one for each of your locations, where you can feature hyperlocal content around news events or changes in the local real-estate market. This strategy could also help you get ranked for each specific location. Read additional info at https://www.brandbuddyllc.com/.